Senior experience. AI tools manager.
One connected view of your business.
I’m Diogo, a Dubai-based strategist with 14 years in digital. I manage the AI tools behind content, design, paid, SEM, SEO and web, and bring in freelance creators only when a project needs them.
What clients feel but rarely say.
Three frustrations come up again and again with agencies, whatever their size.
No proactivity. The client has to come up with the ideas and warn the agency about what’s important in the business.
With AI tools, there’s no reason to take days to create content. No need to involve an account manager, a traffic manager, a designer and a creative director. One person does it all.
Slow turnarounds. Waiting days for a design or a video is over. With AI, the answer comes the same day.
Disconnected teams. Every change travels between departments, and the ideal timing to publish is gone.
Two ways to work
When social, paid media, production and web work in isolation, the client becomes the person connecting the dots.
Every layer adds a handoff.
One senior person managing every AI tool.
I spent more than 10 years working with all kinds of agencies. Every team works for several clients at once. A strategist writes the strategy, and the account managers rarely follow it. Strategy, design, video, copywriting, paid and community management are separate teams. The result is involving too many people for any turnaround, and a long feedback loop.Diogo Bernardo
Same scope. Less time. Lower fee.
An agency spreads your work across departments that wait for each other. Here, the same work runs in parallel, directed by one senior person.
Illustrative splits and timelines. Targets for comparable, agreed scope, not measured results or a universal guarantee. We compare actual deliverables, timing and agency fees before agreeing a proposal. Advertising spend is separate; production inclusions and exclusions are defined in the scope.
AI tools cost a few hundred dollars a month. They deliver design, video editing, copywriting, research and new ideas much faster than any department.
What matters is a senior person with taste: someone who judges what has quality, makes the changes and makes sure you receive what you need, with the quality you deserve.
What I do
Audience, positioning and a clear commercial objective. The thinking that connects every channel.
Ideas, copy, visuals and video through AI-assisted workflows, reviewed for brand fit, accuracy and quality.
Paid social and Google campaigns connected to the landing experience. Account actions and ad spend stay subject to approval.
Websites, landing pages and practical automations that support the customer journey.
Photographers, videographers or specialists join a project when it needs real-world production, and not a day before.
Experience, not just tools
Social Media Strategy & Marketing Director. Now independent, under Digital Strategy Freedom.
Brands I’ve worked with
Selected career experience, including agency, consulting and in-house roles. These are not presented as direct clients of this new model. Visit Dubai through Create Group; Emirates through Havas and Create Group; Royal Commission for AlUla consulting; Sporting CP in-house; Burj2Burj through World’s Iconic.
How it works
See what you are really paying for.Send me what your agencies deliver today, how long it takes and what it costs. We put it all on one page.
Like for like, in writing.Same deliverables, a shorter timeline and a lower fee, agreed before anything starts.
Faster, with one person accountable.I direct the work and deliver it. Nothing goes live without your approval.
Bring your current scope and business goals. Let’s compare what a leaner, more connected setup could look like.